Here’s the first shot of my Jeep Wrangler. It’s been a while since I actually purchased it, but I finally was able to get a shot.
According to a review at Dailypress.com, the Jeep Compass is a lite Jeep. I think that’s true. I believe that Jeep is making the Compass, purely to increase profits and attempt to lure new customers to the Jeep lifestyle. I think that if the Compass is successful, Jeep will see sales of their more rugged SUVs increase as customers “upgrade” to the full Jeeps.
I call the Compass “Jeep Lite” – an economy wagon, available with front-wheel-drive or four-wheel-drive, cosmetically endowed with Jeep’s traditional seven-slot grille and Jeep badges, but little else that would make a real Jeep lover, one of those people who find spiritual renewal in driving over rocks and fording streams, want to buy.
That is not necessarily a bad thing. It’s all a matter of perspective, which gets us back to the business of giving necessity a kind face.
DaimlerChrysler’s Jeep group is in business to make money more than it is to make classic rough-riding models, such as the Jeep Wrangler.
But rising fuel prices, the trenchant nastiness of the anti-SUV crowd and the preference of American consumers for form over function have all combined to hurt sales of traditional Jeeps.
I personally don’t care if Jeep starts selling lite Jeeps to increase profits, as long as the Wrangler and other vehicles that are meant to be used in the mud maintain the ideals that make a Jeep a Jeep. I think that if Jeep were not attempting to meet the needs of consumers, we could ultimately see the demise of the true Jeeps.
The following is a press release Chrysler
Chrysler Group’s all-new 2007 Jeep(R) Wrangler Rubicon and Wrangler Unlimited have notched a trio of prestigious national awards within two weeks — the latest recognition in Jeep Wrangler’s 65-year storied history.
“These awards are a testament not only to the combination of rugged capability and refinement of the all-new 2007 Jeep Wrangler and Wrangler Unlimited, but also to the talent and dedication of the people who created them,” said Mike Donoughe, Vice President, Body-on-frame Product Team, Chrysler Group. “We’re very proud to have been recognized with not one, but three of the most prestigious awards in our business.”
On Oct. 31, 4-Wheel & Off-Road magazine announced that the Jeep Wrangler Rubicon ranked tops among eight competitors for 4×4 of the Year, using a 1,000-mile test of each vehicle’s suspension, engine, transmission and transfer case. Consideration was also given to style and creature comforts. 2007 marked the magazine’s 25th annual evaluation for 4×4 of the Year. This was the 11th time that a Jeep vehicle has won the award.
On Nov. 1, Four Wheeler magazine named the Wrangler Rubicon winner of the Four Wheeler of the Year award for 2007, besting a field of seven new sport- utility vehicles. The week-long competition incorporated a 1,000-mile test drive on city streets, gravel roads, desert dunes and rocky trails at elevations ranging from sea level to 7,000 feet. Test criteria measured on- and off-road performance, interior refinements, safety features and exterior fit and finish. The magazine’s Four Wheeler of the Year competition has been held annually since 1974.
This week, Popular Science magazine named the Jeep Wrangler Unlimited as one of only 10 automotive winners in the “Best of What’s New” for 2007. Every year, Popular Science reviews thousands of new products and technologies, narrowing its focus to the 100 most impressive advancements in 10 categories, including gadgets, computing, engineering, recreation and automotive.
More information about the competitions and awards will be available in the February issues of 4-Wheel & Off-Road and Four Wheeler, and the December issue of Popular Science.
In an effort to offload as many Jeep Commanders possible, Chrysler is offering enough incentives to drop a 27 month lease for a new Jeep Commander for less than $200.
DaimlerChrysler AG’s Chrysler Group is leasing 2006 model year vehicles at a drastically higher rate than crosstown rivals General Motors Corp. and Ford Motor Co. as it works to unload a glut of new cars and trucks.
Lease deals can help automakers boost sales because they typically offer lower monthly payments.
Dealers say Chrysler is making lease deals on 2006 models even more attractive by lowering lease interest rates, relaxing credit requirements and raising vehicles’ residual values.
I am not a fan of leases, because like renting your apartment, you end up with nothing. but, if your looking for a car and can’t afford a lot, this might be a good deal for you.
This is not a Jeep post, but rather an advertisement for Reviewme.com.
Reviewme.com is a new service that pays bloggers to post about your site. The payouts are great, and if I could get 1500 reviews through them, I could payoff my 2006 Jeep Wrangler Rubicon.
I don’t think that being paid to blog about something is selling out, as long as I don’t have to offer rosy opinions every time. Anytime that I do offer up a paid post, it will be clearly marked as such. Also, anytime I offer up a paid post from Reviewme.com, any moneys earned are gonna go towards the upkeep of my Wrangler.
Overall, I think that Reviewme.com may be a pretty good service. They are making a point of having reviewers clearly state that they are getting paid for their posts.
So, now that that is out of the way, let’s return to the Jeep action.
