With Chrysler’s financial woes of late, it got me wondering if Chrysler shouldn’t just ditch all the Jeep vehicles but the Wrangler, Grand Cherokee and a Liberty/Patriot type vehicle.

There are already plans to scrap the Commander and the Compass, Liberty and Patriot all seem to take up the same space. It’s almost like they are competing against themselves.

I think that it would behoove Chrysler to whittle their lineup down to just three SUVs. A lineup of just the Wrangler, Grand Cherokee and a Liberty-esque vehicle would significantly reduce costs and simplify consumer choice.

 

The 2007 Jeep Wrangler has set a new sales record for Jeep. The Wrangler held the record previously, but the new JK model smashed that.

> Overall Jeep brand sales declined 3 percent based on planned fleet reductions. Jeep Wrangler sales were up 4 percent for the month with 9,007 units versus 8,623 units for December 2006. With 119,243 units sold in 2007, Jeep Wrangler sales surpassed 100,000 units with an all-time sales record, versus 80,271 sold in 2006, up 49 percent.
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> “We’re thankful to our customers for the response they’ve shown to our products,” Steven Landry, Executive Vice President — North American Sales, said. “Jeep Wrangler is one example with an all-time sales record for the year that surpasses 100,000 units. With new models, bold designs and fuel efficient alternatives, we’re excited about the products like the Dodge Journey, Challenger and Ram, and the launch of two new SUV hybrids — the Chrysler Aspen and Dodge Durango — and believe we’re well positioned for 2008.”

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