If you read from my last bunch of posts, I have been discussing how Jeep has made a definite shift in it’s advertising alignment, away from pure ‘lifestyle’ ads and onto the ‘environment’ bandwagon. I mentioned that the 90′s ads may have been about the Jeep Lifestyle and Jeep outdoors, but not about the ‘environment’ per se (the ‘green’ movement’).
I managed to dig up an 80′s Jeep commercial that demonstrates the Jeep Outdoors lifestyle as a comparison to the Liberty session ads which are definitely in the ‘environment’ camp.
