Archive for February, 2007

Chrysler Cutting 10,000 Jobs…Here’s Why…

Here’s a nice little rant on why Jeep and Chrysler in general are struggling so much right now. I have to agree with a lot of the points made in the article.
The current Jeep lineup consists of the Commander (soon to be discontinued), the Grand Cherokee, the Compass, the Liberty, the Patriot, the Wrangler and [...]

[Press Release] Jeep Brand Expands

AUBURN HILLS, Mich., Feb. 12 /PRNewswire-FirstCall/ — The Jeep® brand expanded to seven models in the 2007 model year, the most available to retail consumers at one time in the 66-year history of Jeep vehicles.
“Jeep is the Swiss Army knife of the SUV market,” said John Plecha, Director - Jeep Marketing and Global Communications. “No [...]

Toronto Star Reviews The Jeep Patriot

The Toronto Star has reviewed the 2008 Jeep Patriot.
The introduction of the Patriot adds another inmate to a crowded Jeep stable that has added four new models in just three years.
Jeep badges now adorn seven trucks, as DaimlerChrysler tries to broaden the brand’s appeal.
The Patriot slides in at the lower end of the lineup, with [...]

Jeep + Marvel Comics = Online Patriot Ads

Jeep is teaming up with Marvel Comics to bring an online comic book about the Jeep Patriot to life. Notice that I did not say the Jeep Compass. We all know how those advertising campaigns have gone for that hideous mess. Here’s hoping this one is executed a little better.

The Detroit News Reviews the Jeep Patriot

The Detroit News has reviewed the new Jeep Patriot. Most of the review is kind towards the new Jeep, except for when they acknowledge that most Jeep purists will not like the Patriot.
Jeep purists will hate the 2007 Jeep Patriot.
After all, it’s not a Wrangler.
But anyone who ever wanted a Jeep with a little more [...]