Jeep Compass Commercial from 2007. This jeep commercial shows a Jeep Compass driving around the city and as it goes along, the vortex it creates causes city ‘junk’ to be dragged along behind it, gathering size and forming a giant ‘junk person’ that comes alive, and rides the Jeep Compass through the city like a skateboard…..hmmm, I think Jeep ‘missed’ with this one. Target audience obviously younger etc. but, while ‘cool’ effects, I think it misses the essential ‘nature’ of a Jeep. (just my 2 cents)
Apr 082008
The second ‘bird commercial’ in the Jeep Liberty Sessions – a series of two wolf commercials, two squirrel commercials and two bird commercials
Apr 072008
The first ‘squirrel commercial’ in the liberty sessions (a series of 6 total – a set of two wolf commercials, two squirrel commercials and two bird commercials) that seem to signify a shift in the Jeep advertising strategy (at least for broadcast tv) from pure lifestyle to more environmental focus (sorry for being repetitive!).
If you read from my last bunch of posts, I have been discussing how Jeep has made a definite shift in it’s advertising alignment, away from pure ‘lifestyle’ ads and onto the ‘environment’ bandwagon. I mentioned that the 90′s ads may have been about the Jeep Lifestyle and Jeep outdoors, but not about the ‘environment’ per se (the ‘green’ movement’).
I managed to dig up an 80′s Jeep commercial that demonstrates the Jeep Outdoors lifestyle as a comparison to the Liberty session ads which are definitely in the ‘environment’ camp.
Apr 032008
One of the ‘bird songs’ in this series of two wolf, two squirrel and two bird songs for the Jeep Liberty. I know I keep saying the same thing, but it is true! This whole series of adds – the Jeep Liberty sessions – shows that Jeep is jumping on the ‘Environment’ bandwagon. Not a bad thing, Jeep does represent the outdoors and has at least for the last twenty years always showed lifestyle and outdoors, they have just never really explicitly aligned to ‘environment’. I will try to post some of the 80′s ads that were ‘outdoor lifestyle’ as a reference point.