This is a very different Jeep commercial from 1994 – nothing at all to do with the usual fun loving or nature-type ‘lifestyle’ commercial. This one tries to tie together Jeep with ‘family’…..very strange combination, it is poorly executed as well – presumably their research said that this would work?!?
It depicts a young man in a Jeep Grand Cherokee, driving on a country road, then a very short flashback (1 second maybe) to a young boy helping his father on a farm, using an old Jeep to pull something. Then a lot more driving on dirt roads, to show up at the ‘family farm house’ in his brand new Jeep – Momma runs out to meet him and then Poppa…and a long meaningful look into each others eyes….at least in my opinion, WAY off message!
