This is a new turn in branding for Jeep marketers and is adding in a more humorous element to their ‘outdoor’ affiliation. In a nutshell, they have created a fictitious character, the ‘Jeep Urban Ranger’ who goes out and interacts with Jeep owners, always with humorous twists. Not really twists to be honest, but simply personifies the common quirks that individually occur in Jeep owners – All of them. all in one person. You can imagine what that is like! Well, don’t imagine it, watch it! Here is the first of many ‘Jeep Urban Ranger’ Commercials!
OK – I think the Jeep folks lost their way on this Jeep Commercial. Granted it is now a decode old, but still, come on, this is an awful commercial – it is the one that says at the end of it “Jeep 5.9LX – the fastest SUV in the world” and features a hard core biker and a pretty woman in a Jeep 5.9LX. The Biker looks like an old viking warrior or something and stops at a cross roads way out in the middle of nowwhere, looks like a desert (the production value of the commercial is really good, just the commercial is bad!) along comes a Jeep 5.9LX – I think it is a Cherokee – and stops right next to the biker, as the Jeep slows and comes to a stop, it clips the mirror of the biker, the biker goes to get mad and the window on the Jeep opens, inside is a pretty ‘soccer mom’ type. they start revving their engines like they are going to race and then the woman in the Jeep reaches out and puts lipstick on the biker, then the light changes to green and she takes off down a dirt trak and leaves the biker behind her on the road. See what I mean. Stupid Jeep Commercial.
Jun 092008
This is what it is all about! Camp Jeep 2007 Oak Ridge Estate VA. Nice Jeep commercial too – makes you want to get out there with your friends and family!
This is a great commercial from Jeep for the Patriot. It is the first ‘wolf’ commercial they did and also one of the first times (the first?) they did the “I squish your little head” thing in a Jeep commercial (you know what I am talking about….pretending that you can pick something up, pinching it between your thumb and finger by holding them really close to your eye). This commercial is an outdoor lifestyle commercial for the Jeep Patriot that demonstrates people outside having fun as a group – following a more current positioning theme from Jeep.
This is a very different Jeep commercial from 1994 – nothing at all to do with the usual fun loving or nature-type ‘lifestyle’ commercial. This one tries to tie together Jeep with ‘family’…..very strange combination, it is poorly executed as well – presumably their research said that this would work?!?
It depicts a young man in a Jeep Grand Cherokee, driving on a country road, then a very short flashback (1 second maybe) to a young boy helping his father on a farm, using an old Jeep to pull something. Then a lot more driving on dirt roads, to show up at the ‘family farm house’ in his brand new Jeep – Momma runs out to meet him and then Poppa…and a long meaningful look into each others eyes….at least in my opinion, WAY off message!