Geeky guy walks into gas station and grabs a gas tank….then the Jeep commercial flashes to different new optional features (ie speaker in the tailgate)…then it flashes back to the geeky guy and the gas tank, he is huddling at the slurpy machine filling the Jerry can with slurpy – then he walks out and they say ‘Jeep Patriot – 30MPG’ …hmm, not a very imaginitive ad….
Apr 082008
The second ‘bird commercial’ in the Jeep Liberty Sessions – a series of two wolf commercials, two squirrel commercials and two bird commercials
Apr 072008
The first ‘squirrel commercial’ in the liberty sessions (a series of 6 total – a set of two wolf commercials, two squirrel commercials and two bird commercials) that seem to signify a shift in the Jeep advertising strategy (at least for broadcast tv) from pure lifestyle to more environmental focus (sorry for being repetitive!).
If you read from my last bunch of posts, I have been discussing how Jeep has made a definite shift in it’s advertising alignment, away from pure ‘lifestyle’ ads and onto the ‘environment’ bandwagon. I mentioned that the 90′s ads may have been about the Jeep Lifestyle and Jeep outdoors, but not about the ‘environment’ per se (the ‘green’ movement’).
I managed to dig up an 80′s Jeep commercial that demonstrates the Jeep Outdoors lifestyle as a comparison to the Liberty session ads which are definitely in the ‘environment’ camp.
Apr 032008
One of the ‘bird songs’ in this series of two wolf, two squirrel and two bird songs for the Jeep Liberty. I know I keep saying the same thing, but it is true! This whole series of adds – the Jeep Liberty sessions – shows that Jeep is jumping on the ‘Environment’ bandwagon. Not a bad thing, Jeep does represent the outdoors and has at least for the last twenty years always showed lifestyle and outdoors, they have just never really explicitly aligned to ‘environment’. I will try to post some of the 80′s ads that were ‘outdoor lifestyle’ as a reference point.