16.92% is a huge number for Daimler Chrysler. That 16.92 is the number of young Americans that hope for a Jeep Wrangler to appear on their doorstep like myself. It is the most desired vehicle amongst the 18-24 age group, a group that most advertisers would give a kidney for access to.
I am slightly older than the crowd that rates the Jeep Wrangler as the most desirable vehicle to acquire, but it is not by much. I can fully understand their appeal for the Jeep Wrangler, but I question their motives.
Would the Jeep Wrangler make them cooler? Or would they like to go play in the mud? My main desire for a Jeep is that I want to play in the mud, but for them I think that the coolness factor holds the most weight for them.
In this survey conducted by an extremely reputable firm (CNW), 1.28 percent of the respondents currently looking for a used car would consider “any Saab” as a possible purchase. Now, this number won’t seem like much until you consider that the vehicle with the highest rating, the Jeep Wrangler, only scored 16.92 percent.
Now, if only I could tap in that 16.92% and get them to donate to the cause.