Here’s a nice little rant on why Jeep and Chrysler in general are struggling so much right now. I have to agree with a lot of the points made in the article.
The current Jeep lineup consists of the Commander (soon to be discontinued), the Grand Cherokee, the Compass, the Liberty, the Patriot, the Wrangler and the Wrangler Unlimited. What’s wrong with this picture? Simply put, it’s the too many models syndrome run amuck, big time. It wasn’t too long ago that these guys were on top of the world with the Jeep brand; now they’re floundering around throwing anything and everything up against the wall to see what will stick, which means that they don’t have a clue.
Jeep has gotten off track. Remember when the Cherokee, Grand Cherokee and Wrangler were it. They were great vehicles that were done very very well. Simplification is always a good thing.