According to a recent JD Power survey, all of the American car makers have slipped dramatically in their brand loyalty, except one. That one, of course being Jeep. When you look at the reasons why this has happened to the once proud automakers, it all comes down to updating. It only takes one look at the Ford Taurus to see where the problem lies. For how many years did the Taurus look exactly like it did the year before, and even when it was updated, how new and fresh was it? Especially when compared to the Camry.
One of the things that Jeep has done during it’s successful run, is that it is constantly updating it’s line of product to compete with the foreign automakers. This explains why Jeep’s brand loyalty is amongst the top 5 automakers in brand loyalty. Jeep is constantly updating and revising their vehicles, and while not all Jeep philes like the changes or additions (read: Compass and Patriot), they are at least coming up with fresh ideas.
This is just something that you don’t see from GM or Ford. With them it’s always the same formulaic approach. To them their SUVs were selling wonderfully 10 years ago, so why change anything. To be successful in any industry you must constantly be evolving.