This is a new turn in branding for Jeep marketers and is adding in a more humorous element to their ‘outdoor’ affiliation. In a nutshell, they have created a fictitious character, the ‘Jeep Urban Ranger’ who goes out and interacts with Jeep owners, always with humorous twists. Not really twists to be honest, but simply personifies the common quirks that individually occur in Jeep owners – All of them. all in one person. You can imagine what that is like! Well, don’t imagine it, watch it! Here is the first of many ‘Jeep Urban Ranger’ Commercials!